Decision inputs
Facts that change the policy answer
The request sits in marketing and communications and connects approved script, voice and likeness assets with a synthetic public-facing video. That context distinguishes it from a generic permission to use AI.
- 1Task and owner
- Creative producer wants to create a synthetic spokesperson video. Responsibility for a synthetic public-facing video stays with a named person or team throughout the request.
- 2Information involved
- Approved script, voice and likeness assets. Check uploads, history and connected systems before describing the request as low sensitivity.
- 3Tool and account
- An approved company account. A personal login can handle information differently from the company-managed version of the same tool.
- 4Intended result
- The expected result is a synthetic public-facing video. Record the audience and the next system in the chain, rather than describing the output only as a draft.
- 5Consequence if it is wrong
- Viewers may mistake synthetic speech or likeness for an authentic recording. A familiar task still needs escalation when this consequence becomes plausible.
- 6Human review
- brand and legal owners should inspect, change, reject or stop the result. The reviewer needs the source material and must be able to reject the output before it takes effect.
Possible policy routes
The task name alone cannot decide it.
A published workplace policy can return different answers for the same task. These are the practical branches worth encoding.
A routine policy route may be possible
A routine route is easier to justify when the exact account is approved, only the minimum internal information is used, a synthetic public-facing video remains within the stated purpose, and brand and legal owners reviews it before use.
Approval may be required
Pause the ordinary route whenever the account or data handling is uncertain, viewers may mistake synthetic speech or likeness for an authentic recording, or a synthetic public-facing video reaches people or systems beyond the requester’s authority.
The request may need to stop or change
A stop or redesign route becomes relevant if restricted information would enter an unapproved service, the output would act before brand and legal owners can intervene, or obtain rights, label the synthetic content where required and approve the final render cannot be maintained. Consider less information, a controlled account or a non-AI process.
Request checklist
Questions to ask before using the tool
- 01
Does the selected account retain or reuse anything supplied while trying to create a synthetic spokesperson video?
- 02
Does the proposed input include more of approved script, voice and likeness assets than the result actually requires?
- 03
Could someone treat a synthetic public-facing video as final even though it was generated as assistance?
- 04
Will brand and legal owners review before the result is sent, published or acted upon?
- 05
Does the intended use extend beyond the region and audience covered by the current policy?
Worked request
What the employee should submit
This example supplies decision facts without pasting the underlying material into the approval record.
- requester
- creative producer
- task
- Use AI to create a synthetic spokesperson video.
- information
- approved script, voice and likeness assets
- tool
- An approved company account
- frequency
- Recurring work
- region
- Where the work and affected people are located
- purpose
- Create media
- impact
- External publication
- review
- Complete human review
- owner
- brand and legal owners
Useful safeguards
Controls that fit this request
- ✓
Obtain rights, label the synthetic content where required and approve the final render
- ✓
Document why each part of approved script, voice and likeness assets is necessary before making it available to the tool.
- ✓
Write the boundary around a synthetic public-facing video clearly so later users do not expand the approval by assumption.
- ✓
Keep the submitted facts, brand and legal owners’s decision and the exact published policy version.
Questions people ask
About this AI use
Is using AI to create a synthetic spokesperson video automatically allowed?
Permission depends on the facts submitted for this request. A different tool, information class, region or use of a synthetic public-facing video can produce another route.
How specific should the workplace AI request be?
Describe a synthetic public-facing video, identify approved script, voice and likeness assets, name the exact tool and account, explain who will receive or rely on the output, and state how brand and legal owners will review it.
How much of the request should the company retain?
Keep the submitted facts, brand and legal owners’s decision and the exact published policy version. A classification and controlled reference may be enough when copying approved script, voice and likeness assets would create unnecessary risk.